Friday, 18 December 2015

draft 3

In Too Deep ;)
The quality for this draft is for unknown reasons poor so we will have to try work this out, other than that it looks all good from here.

Thursday, 17 December 2015

Second Draft

https://youtu.be/JAYf0kEnfP0

Second Draft Feedback

On our second draft we were given feedback, this feedback was to adjust all of the existing clips so that they match the lyrics and are on time. Also we need to look at the timing of the shots, some of the shots are slightly too long and need to be adjusted so that they match the pace of the song.,

Tuesday, 15 December 2015

Friday, 11 December 2015

update 11/12/2015

This lesson we uploaded more clips from which we filmed last night, these clips helped fill the blanks needed, they are now looking more like the story board. Next lesson we will be able to add effects to these clips and finish up filming the last few clips.

Tuesday, 8 December 2015

Progress Log 08/12/15

Today we uploaded our first draft of music video onto you tube. We also made sure that everything is synced in time properly and that everything matches up correctly.

Thursday, 3 December 2015

04/12/15 - Progress Log

Today we have added in effects to smooth out the transitions between shots and we have added in extra shots to fill in blank spaces within our video




Friday, 20 November 2015

20/11/2015 Group Update

Within this week we have been uploading our clips and trying to create the video, we have been finishing our research and planning. Whilst starting DigiPaks and finishing the story board.
Joe - Started first draft of DigiPak and Poster
Jamie- finishing storyboard
Jarrod- Finishing DigiPaks and starting Homepage

ACDC Music Video Analysis


ACDC

Levi Strauss Binary Opposites

Strauss was a French anthropologist who lived in the early 1900's. He believed that the way we understand certain words depends not so much on any meaning they themselves directly contain, but  by our understanding of the difference between  'binary opposites'.

Our understanding of the word "villain" depends on the difference between that word and the opposing word "hero". Within the media field, binary oppositions are used very frequently in films and music videos such as fall out boys centuries , this shows the band fighting evil , they are portrayed using colour and props , dark clothing for evil and light colour for good.

Target Audience

Target Audience

Research into genre

How did your research into genre help ...

How did your research into genre help you with your production?
The research into genre helped me see the key most common themes for the genre and see what schemes linked to a certain genre, this enabled me to create a piece of work which was easily discovered as that genre by its codes and conventions.

How did your research into audience contribute to your production work?
My research into Indie Rock audience gave me a brief idea of what the audience is like and what kind of stereotype is given within them, I only used a small secondary research method to find out my results, which I knew would only give me a small amount of data, I think I should do a larger research and planning scheme for my next work as I will be able to find out a broader range of my audience/ the audience.

What pre-production planning techniques did you employ (scripting, storyboarding, shot-listing, etc.)?
I created story boards and mood boards for my pre-production this enabled me to create multiple ideas whilst getting a sense of what the magazine would look like, making the production a lot easier

How effective was your planning – how did it help you in the production phase?
My planning was very good at the start as I had my deadlines all set up and I was able to follow them to plan, this enabled me to complete work on time, thus leaving me time to check and prepare for the next stages of my production.

What did you learn from planning your first production that helped you to improve your planning for the second?
I learnt that for my planning I will need to be less time consuming worrying on other bits but focus on my planning at the start as it will help with a smooth operational production.

How did you use audience feedback to influence your production work while it was in progress?

I looked closely at the feedback I got from my audience feedback and saw what they didn’t like what features looked good etc. this helped me to re order my work to make sure it look good and was up to the audience standard, they also helped me with key features needed such as making the audience feel involved and others like that.

Thursday, 19 November 2015

Intertextuality

Intertextuality is where a form of media references another form of media such as music videos, TV, films, video games or specific significant events. If a music video is referencing another form of media or another music video then this can be done through the use of lyrics or visuals in the music video.

Examples of intertextuality in music videos:
This is from Shania Twain's I feel Like A Woman. The intertextuality of this is a reference to Robert Palmer's  Addicted to Love.

The picture on the left is from Madonna's Material Girl and the picture on the right is from Gentlemen Prefer Blondes.

A more recent example of intertextuality is Robbie William's referencing Alice in Wonderland
Intertextuality is used as a way to bring in more publicity and gain a wider fan base. Intertextuality appeals to the audience as it is a way that they can easily connect to the song meanings. Intertextuality can also help display the main themes of the lyrics as visuals in a way that the audience can easily understand and identify.


Although Intertextuality doesn't suit every type of rock sub-genre; I think as we are planning on doing a more upbeat punk rock song we will use intertextuality once or twice during our video as it is a way to connect to our audience and the song we plan to do was used in the movie American Pie, it will be easy enough to create easily identified forms of intertextuality that work within the song.

AG and Lm Music Video Theories

https://prezi.com/4glqnua7howi/music-videos-demonstrate-genre-characteristics/#

Mise En Scene and Equipment list

https://www.emaze.com/@AIFFCCCZ/presentation-name

Shooting Schedule

Day/Time
Location
Shot description
 People Needed
Monday 26th October PM
Bedroom
Close up of the lead singer singing into camera and breaking the fourth wall.
Lead singer, camera man

Kitchen
Close up on the radio. Mid shot of the lead singer performing to the camera.
Lead singer, camera man

Stairs
Mid shot of the lead singer walking up the stairs, singing.
Lead singer, camera man

Garage
Close ups on all band members, long shots of band preforming and panning of the band.
All band members, camera man
Wednesday 11th November PM
Woods
Long shot of the drummer singing into the camera and breaking the fourth wall.
Drummer, camera

Woods- bench
Mid shot of the drummer singing into the camera and breaking the fourth wall.
Drummer, camera

Woods- bench
Close up of the drummer singing.
Drummer, camera
Sunday 15th November PM
Swimming pool
Mid shot of all of the band members walking down the swimming pool singing.
All band members, camera man

Swimming pool
Mid shot of each individual band member singing.
All band members, camera man

Swimming pool
Long shot of the band jumping into the pool.
All band members, camera man

Swimming pool
Mid shot of all band members sat on the side of the pool.
All band members, camera man
Thursday 26th November PM
Room
Mid shot of the guitarist getting ready.
Guitarist and camera man

Street
Long shot of the guitarist walking down a street.
Guitarist and camera man

Restaurant
Close up on the band member breaking the fourth wall.
Guitarist and camera man

Research into the music industry

How are music video’s usually made ?
Step 1 , know how much you have for budget , there is no point skipping ahead to recording or lyrics if you have no money and can’t afford anything, so once you know how much money you have or how much is being invested is a good start.
Step 2 , Listen to the song and record any ideas put in my band member or crew , make sure you brainstorm all your ideas and don’t jump the gun and go with your first idea, you must make sure you think about all your ideas and chose the right one.
Step 3, Chose mise-en-scene , find the location and props you will need for your music video and list them down so you can go find them when the time is right,
Step 4 , you will have to make a mock story board of the music video and make sure the scenes link and this will make recording a lot easier. Make sure the dance moves have been practiced.
Step 5,  Find the right crew and actors , this will be essential as it will enable ti music video to be more professional and work well. Think about what kind of song you have and what kind of actors you will need .
Step 6 , Start the set up to recording the video , get some background shots and just plain shots making sure all equipment works well.
Step 7 , Start the filming make sure you get at least 3 shots of each single set.
Step 8, put all the recordings together with no editing.
Step 9 , start the editing adding in sfx and the music.
Step 10  , Crop the clips and add them all together to make your music video.


Question 2 – what is the purpose of the music video to the artist and companies.
The music video will provide the artist with positives and negatives , the purpose of the video is to almost promote the song with a recognisable video , in which when people here that song they will think of the artist and the video , this can almost create a hype for the song , secretly promoting the song as the video is free to watch online but the song will cost so by making the video catchy people will buy the song.
Question 3 – who are some famous music video makers
Jake Nava - Notable Videos: BeyoncĂ© - "Single Ladies (Put A Ring On It);” Adele -  “Someone Like You;” Usher - “Burn”
DANIELS is the collective name of directing duo Daniel Kwan and Daniel Scheinert – a pair who’ve cut their teeth at the more surreal end of the spectrum, he created such music videos as “turn down for what”
Daneils was a intern to another famous music maker which is why he has the ability to create such popular high quality work.

Question 4-  Average cost for music production (in dollars)
Example music video budgets:
•Macklemore “Wings”: $18,269 (2011)
•Michael Jackson “Beat It”: $150,000 (1983)
•Michael Jackson & Janet Jackson “Scream”: $10,000,000 (1995, adjusted for inflation)
•Average studio music video budget: $200,000 – $500,000 (2010)
Estimated production costs:
•Producer fee: $500 – $1250/day
•Director fee: $500 – $1250/day
•Camera operator: $500-1000/day
•Camera equipment rental: $150 – $3500/day
•Key grip + assistant + lighting gear: $1000 – $1750/day
•Wardrobe: estimated $20 – $1000/day per character project
•City permits: $25 – $1000/day (depending on the city, exact location, whether roads need to be closed, etc…)
•Location fees and rentals: $250 – $2500+/day
•Actors: $200 – $1200/day (each)
•Extras: $50 – $200/day (each)

Estimated days of post-production required: 2-3 days
•Editor fee: $500 – $1250/day
•Redundant Hard disk archive: $200 – $400
•Visual FX artist fee: $75 – $150/hour
•Colorist fee: $100 – $200/hour

Additional costs:
•Band member compensation
•Development/Pre-production (scripts, storyboards, strategy, etc…)
•Additional actors and extras
•Marketing hours
•Props/furniture rentals
•Set construction
•Production insurance
•Catering (food)
•Etc…
Small labels cannot afford this and some artist must pay for their music video out of their pocket to pay for it, which is why less cgi or FX is used.
Question 5 – How do audiences access music videos and how can they be seen.

Music videos can be accessed from artist home pages on the web and also on sites such as vevo or YouTube, they also appear on T.V on certain music channels. The audience can watch all of these for free but if they want to purchase them they can from sites such as iTunes.